Software marginal cost falls toward zero.
One capable operator can now build what used to require a full product team.
Manifesto
Software supply is exploding. Distribution is the new scarce layer.
MEGA(niche) is built on one claim: when AI makes software cheap to create, value migrates to the trusted channels that can get the right software adopted by the right customers.
The shift
A zero-sum game for attention.
When AI collapses the cost of building software, every serious team can ship. The bottleneck moves from production to customer access, and the company that already owns the customer relationship gets the leverage.
Freed capital floods marketing.
More products chase the same buyers, so paid attention becomes the tax on every launch.
The customer owner wins.
Trust, timing, and existing distribution become more valuable than another feature sprint.
The incentive shift
MEGA(niche) exists because every party now needs the same thing.
AI changes the economics of software. Building gets cheaper. Competition explodes. Distribution becomes more valuable.
For developers
The new bottleneck is not building. It is being chosen.
AI has made small teams dangerous.
The developer problem is distribution cost.
MEGA(niche) gives developers a way around the attention war.
Illustrative profit stack
Ads tax the AI software wave
The point is direction, not exact percentages.
For established businesses
Your customer relationship is becoming a software channel.
AI-native competitors will not wait.
Established businesses often have the thing developers lack.
MEGA(niche) lets those businesses become software distributors.
Strategic pressureAI-native entrants eat the workflow layer
Organic growth
AI-native encroachment
Add relevant software
Software distribution becomes defense and upside at the same time.
For end customers
The best software should arrive through a channel you already trust.
End customers do not need more generic SaaS noise.
The current software market forces customers to evaluate too many vendors.
MEGA(niche) makes software discovery more local, trusted, and relevant.
Buying experienceFrom SaaS noise to trusted shortlist
Trusted distributor
Better-fit software
Vetted for the actual niche.
For investors
The dominant AI software company may not build the software. It may distribute it.
When production cost collapses, value migrates to the scarce layer.
MEGA(niche) is a bet that the market will need a neutral distribution layer.
If MEGA(niche) becomes the first trusted marketplace, every transaction improves the next one.
Compounding engineEvery transaction improves the market
Transactions
Match data
Better routing
More supply and distributors
Why this can be huge
The same marketplace pattern, applied to software distribution.
Idle capacity
The asset existed. The market did not.
Uber created a trusted transaction layer between unused capacity and demand.
Hidden inventory
Distribution capacity is hiding in plain sight.
Airbnb turned private rooms into commercial inventory.
Fragmented networks
Fragmented markets become powerful when wired together.
Delivery apps connected restaurants, couriers, and customers into one liquid system.